WORKING WITH SELLERS



Thinking About Selling?

Selling a home is a meaningful financial decision. It’s not something I approach casually, and it’s not something you should feel rushed into. Whether you’re actively planning a move or simply exploring your options, my role is to help you understand the market, assess your position realistically, and decide on a strategy that makes sense for you—not just for the listing.

There’s more to selling successfully than exposure. Pricing decisions, preparation, timing, negotiation, and risk management all matter. My focus is on getting those decisions right early so the process stays controlled and predictable.

How I work with sellers:

Understanding Value - Not Just Price
I’ll start with a clear look at your home: its condition, improvements, layout, and how it compares to what buyers are choosing right now. I’ll walk you through relevant sales and current competition so you understand where your home realistically fits in the market.


Pricing with Intention
Pricing is the single most important decision in the sale. I’ll give you a direct recommendation based on buyer behavior, not optimism or pressure. The goal is to generate strong interest early and avoid the erosion that comes from sitting on the market.


Preparing Strategically
Not every improvement pays off. I’ll help you identify what’s worth doing, what’s not, and what could raise questions during inspections. The goal is to reduce friction, not over-invest.


Presenting the Property
Professional photography is a given. When staging makes sense, I’ll connect you with experienced professionals who know how buyers actually respond, not just how spaces look online.


Marketing That Matches The Property
Every home does not need the same marketing plan. I tailor exposure based on price point, buyer profile, and market conditions, and I’ll keep you informed without overloading you.


Negotiation and Deal Structure
When offers come in, I’ll walk you through the real differences between them, not just the price. Terms, contingencies, timing, and risk matter. My role is to help you choose the strongest path forward, not just the highest number.


Managing the Process
I stay involved throughout the entire process. I coordinate the details, track timelines, and flag issues early. You’ll stay informed, but you won’t be buried in noise.


Buying and Selling at the Same Time
If you’re coordinating a purchase alongside your sale, I’ll help structure timing, rent-backs, or contingencies so you’re not making rushed decisions under pressure.


Ready to Talk?
If you’re considering selling - now or later - I’m happy to have an initial conversation. No pitch, no pressure. Just a clear look at the market and what your options realistically are.


Thinking About Selling? Let’s Talk.

Colby.Coppage@Compass.com
415.757.9445